Mindful Creativity. The Next Big Thing

I have been involved in the evolution of the Internet since 1999, when I worked for a personalization software company that would create more accommodating home pages and logic on a webpage. Do you remember the homepage? If you are old enough then you do.

The first decade of the Internet was largely transactional. Anyone could buy anything online, and eventually people started making their own websites. Many people who started those websites thought that their web presence, their personality of products was “their next big thing,” and of course, market forces dictated that not everyone who owned the website became an Internet tycoon or even Internet famous. Some did, most didn’t.

Then from 2010 to 2020 the social media movement became dominant on the Internet as mobile devices and user generated content proliferated.

Everyone made friends and new connections across multiple social networks. As eyeballs grew around “where are they now” personal updated, branded products became inserted into social flows. Commerce and social networks married. By 2020 a big number of social networkers were turned off, and left. But of course millions stayed and a significant enough number of new standouts began to earn attention through performance creativity, especially in dance, which signaled the next evolution of social media; the entertainment addiction.

Since 2020 social media has become dominated by the culture trend to entertain, to perform, to stand out.

Updating friends and followers was no longer enough. You had to entertain them, quickly and regularly.

For many young people with a proclivity to dance or externalize their lives (aka extroverts), the hopes of becoming a social media sensation untapped their performance creativity and their natural affinity for extroversion. They transformed from being social connections to something else; they became performers.

And many are motivated naturally, peer nudged or FOMO haunted to exercise their entertainment creativity at daily rates. This is manageable, maybe sustainable, for extroverts but the performance revolution leaves 48% of the world’s population who are introverts in a passive, unsatisfied state.

Few introverts will find happiness in performance creativity. They watch but they don’t create. They are not activated to act on their own creative flow that aligns to their personality.

And herein lies the hint of what becomes the next evolution of the Internet: Mindful Creativity.

Since the first song or lyrical sound was ever made, humankind’s relationship with music has always been twofold; one dimension of music moves the extroverts to dance, while the other dimension of music invites introverts to feel and to think, and they do…deeply.

Using the power of music as an accessible, mobile engine activates millions of introverts in the world to grow a new kind of expression network, one that is not based on performance creativity, but flowing in mindful creativity.

This is a win-win evolution in social media. Performance creativity grows on those networks geared for entertainment and mindful creativity grows on the networks designed for expression.

Insanely imaginative writing, poetry, journaling and musing all expand with the dopamine of music, media and social networking.

Mindful creativity is the future of creative arts for a mobile world. And for this evolution, we created Musist.

Write like no one is watching. Muse on!

Drew Bartkiewicz

Musist CEO